FlyMedical for Commercial Teams
Commercial teams at life science companies can create speaker programs, drive client demand through brand awareness, and host repositories of information for prescribers. But without a strong field team covering the last mile, efforts are going to be limited. So what if commercial messaging was personalized for every HCP engagement? FlyMedical turns moments into momentum.
Commercial Team Struggles
- Leaky sales enablement and training leading to miscommunication or noncommunication with prescribers.
- Top-down campaigns treat reps like leaflet distributors, resulting in messaging becoming junk mail and spam (just delivered by a person paid to do it).
- Waiting weeks or months for data teams or vendors to re-wire targeting logic in “black box” tools when market dynamics change.
- Long lag times between a rep’s activity and when the resulting prescription revenue actually appears.
Our Solution
FlyMedical provides commercial teams with a simple way to turn overarching messaging into custom, contextual talking points that’s personalized for individual prescribers. And it does it on-the-fly when the reps need it most—just before they meet with the HCP. The result? Compliant, compelling content that builds brand and rep trust.
Main Features & Benefits
- Configurable AI: Allows commercial leaders to easily tune FlyMedical’s ranking weights without complex prompting or coding.
- Contextualized Execution: Ensures field messaging perfectly aligns with corporate and scientific marketing strategies.
- Agile Re-Calibration: You control how FlyMedical re-processes target lists and engagement strategies if clinical guidelines or market conditions shift.
- Decile+ Priority Targeting: Helps reps uncover accessible, “under-mined” pipeline that competitors (and commercial teams) ignore.
FAQs
Will we have to expose our proprietary go-to-market strategies?
No. For FlyMedical to operate with the most context possible, commercial teams are encouraged to make available treatment plans, competitive matrices, sales training decks, and specific differentiators, etc.. However, the instance of FlyMedical we train will only be available to your company. This prevents any bleeding into a shared cloud environment and reduces your exposure.
Will FlyMedical amplify our “garbage” CRM data?
Only if you want it to. Marketing teams are painfully aware that the data currently sitting in their legacy CRMs (like Salesforce or Veeva) is often wildly inaccurate because reps frequently input generic, “check-the-box” or fake call notes just to satisfy management quotas. We offer a data audit to identify incongruities to reduce these types of issues. And if confidence in CRM data is low, we your team can easily de-emphasize it and focus on strategy and treatment data. Please note that would mean individual sales engagement with HCPs would not be available.
Can this solve our “last mile” attribution and field execution gap?
Yes. There is a historic distrust between marketing and field sales. At the same time, reps often lack the nuance to deliver messaging properly or simply revert to their rehearsed feature-and-benefit pitches. Furthermore, there is an “attribution delay” where marketing cannot easily connect a rep’s specific field activity to actual prescription revenue generated months later. FlyMedical makes executing the marketing strategy an integral part of their call-prep, rather than just providing another dashboard that reps ignore. With a simple post-mortem after engaging a prescriber, FlyMedical can also record results and pass them back to your CRM.