About Us
GSD Intelligence Creates FlyMedical
GSDi aims to solve the most complex challenges in life sciences commercialization. Through our flagship product, FlyMedical, we are rethinking how manufacturers of pharmaceuticals, biotech, and medical devices meaningfully engage with Healthcare Professionals (HCPs).
Empower field sales
With FlyMedical, field sales representatives transition from transactional “walking billboards” into highly valued, trusted clinical consultants. For too long, the industry has relied on outdated tactics like “samples, slogans, and sandwiches” while burdening reps with static CRM databases and checkboxes that act merely as data storage rather than tactical tools.
Our “Digital MSL (medical science liaison) and sales coach in your pocket” incorporates complex public data (e.g. Medicare Part D, Open Payments, and clinical treatment pathways) and enriched with first-party data from manufacturers, enabling reps with comprehensive, real-time personalization strategies to have impactful conversations with HCPs. From full-length meetings to brief hallway conversations, every interaction has the potential to drive revenue and brand affinity.
Modernize life sciences commercialization
FlyMedical’s Decile+ targeting and profiling leans on AI to build more complete views of HCPs factoring in a range of vectors. For reps, that means having detailed information, workflow, and coaching strategies accessible in the car before a meeting. For manufacturers, FlyMedical provides control of messaging to ensure compliance, better optimization of human resources, and a new level of data enrichment.
Conservatively, the commercialization space amounts to over $300 billion worldwide, all to bring medical advances to market. The journey is complex. Not only do life science manufacturers need to clear regulatory and safety requirements and build awareness with patients, healthcare professionals play a major role in diagnosing and prescribing products. Science, data, case studies, and proclivities all become factors to build trust with busy HCPs who barely have time for patients, let alone a sales rep.
Typically that trust comes from MSLs that prescribers build scientific relationships with and medical journals. But with one MSL for every field rep, access becomes more challenging. FlyMedical gives doctor-facing reps more moments to be meaningful and relevant.
The impact is improved communication about efficacy, greater brand affinity, more opportunities for collaboration, and higher morale for the face of the manufacturer.
The GSDi Team
The GSDi team is made up of seasoned professionals in commercialization as well as outside disruptors with no patience for sacred cows. This, and a passion for new technologies, have enabled us to take a clean-slate approach to solving a nagging problem in the industry.
Medical Advisory Board
Our board of medical experts provide validation around our medical approach as well as guide us on interactions for effective field sales.