Building a Successful Culture of Field Sales

Success + Confidence + Belief = Momentum” — Carson V. Heady, Birth of a Salesman The Winner Effect is a documented phenomenon coined by Dr.…

The NFL Draft of Pharma Sales

How to Out-Scout Your Rivals and Dominate the Territory On the surface, the NFL draft and the field engagement of Healthcare Professionals (HCPs) might seem…

The Flaw in the “Decile 10” Obsession

Why Pharma Sales Must Evolve For decades, the traditional directive for pharmaceutical and medical device sales reps has been straightforward: prioritize the Decile 10 prescribers.…